What does The Nue Co. do?

The Nue Co. is a wellness and beauty brand founded in 2016 by Jules Miller. The company specializes in science-backed supplements, functional fragrances, topicals, and ingestibles that promote whole body health. The brand emphasizes purity, sustainability, and microbiome support, offering clean formulations free from over 200 harmful substances. Inspired by her personal experience with irritable bowel syndrome, Miller aimed to create effective and transparent products. The Nue Co. operates as a climate-positive, plastic-neutral business, focusing on sustainability and using clinically proven ingredients sourced for optimal absorption. Their product range includes supplements for gut balance and stress relief, functional fragrances that support emotional health, and topicals designed to enhance overall wellness. The brand has gained recognition for its innovative approach and has expanded its presence through direct-to-consumer and wholesale channels, including partnerships with retailers like Sephora.