What does The LEGO Group do?

The LEGO Group is a privately held toy manufacturing company founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. It remains family-owned and has grown into one of the world's largest toy manufacturers. The name "LEGO" comes from the Danish phrase "leg godt," which means "play well," reflecting the company's commitment to fostering imaginative play and creativity in children. The LEGO brick is the cornerstone of the company's product line, which includes a wide variety of building sets and themed collections. LEGO has evolved from producing wooden toys to iconic plastic bricks and themed sets, including vehicles and educational products designed for schools. The company operates manufacturing facilities globally, with a significant presence in North America, where it has established LEGO USA. Additionally, LEGO operates Legoland Billund, a theme park featuring attractions made from LEGO bricks.