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The Iconic

THE ICONIC is Australia's leading online fashion, sports, and lifestyle retailer, founded in 2011 in Sydney. As a part of Global Fashion Group, it has become one of the largest e-commerce platforms in the region, serving over 2 million active users. The company employs around 970 to 1,000 people and operates a significant fulfillment center in South West Sydney. The ICONIC offers a wide range of services to enhance the shopping experience, including a curated online marketplace, a rapid delivery network with a notable 3-hour delivery service, and a flexible returns policy. Customers benefit from 24/7 customer support and specialized hubs for sports and premium fashion. The extensive inventory features over 1,650,000 items from more than 1,500 brands, catering to men, women, and children. The company emphasizes sustainability through eco-friendly initiatives and aims to provide a high-quality shopping experience for fashion-conscious Australians and New Zealanders.

1k+ EmployeesSince 2011Sydney, New South Wales, Australia

About The Iconic:

THE ICONIC is Australia's leading online fashion, sports, and lifestyle retailer, founded in 2011 in Sydney. As a part of Global Fashion Group, it has become one of the largest e-commerce platforms in the region, serving over 2 million active users. The company employs around 970 to 1,000 people and operates a significant fulfillment center in South West Sydney. The ICONIC offers a wide range of services to enhance the shopping experience, including a curated online marketplace, a rapid delivery network with a notable 3-hour delivery service, and a flexible returns policy. Customers benefit from 24/7 customer support and specialized hubs for sports and premium fashion. The extensive inventory features over 1,650,000 items from more than 1,500 brands, catering to men, women, and children. The company emphasizes sustainability through eco-friendly initiatives and aims to provide a high-quality shopping experience for fashion-conscious Australians and New Zealanders.

Technology Stack:

AIAdobe After EffectsAdobe Creative SuiteAdobe InDesignAdobe PhotoshopAdobe Premiere ProAmazon EKS AnywhereAndroidApple Business ManagerApple School ManagerAtlassian CloudBambooCloudFlareCloudFlare CDNCloudFlare HostingCloudflare DNSDockerEdCastFacebook Conversion TrackingFigmaGitHub ActionsGmailGoogle AnalyticsGoogle Analytics 4 (GA4)Google AppsGoogle MeetGoogle Search CentralGoogle Search ConsoleGoogle SheetsGoogle WorkspaceJestKubernetesLinkedIn LearningMailchimp MandrillMailchimp Transactional Email (formerly Mandrill)Microsoft ExcelMicrosoft Office 365MySQLNingStrato

Podcast appearances (39)

Byte On Clayface: With Director James Watkins
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A Script By: Bill Lancaster - The Thing
A Film By... · Oct 2026
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Survival Challenge: Friday the 13th
Horror Heads · Oct 2026
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News Update: Lizzo Stuns Social Media With Flawless Dolly Parton 'Jolene' Halloween Transformation
SIGNAL STREAM · Oct 2026
Episode 395: David Kirschner (Writer & Producer)
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Episode 94 - Top 5 Fallout Music
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