What does The Free Spirits Company do?

The Free Spirits Company is a beverage manufacturer located in Mill Valley, California. Founded by Milan Martin, the company specializes in hand-crafted, small-batch, non-alcoholic spirits and cocktails. These products serve as sophisticated alternatives to traditional alcoholic beverages, allowing consumers to enjoy complex flavors with reduced or zero alcohol content. The company promotes a philosophy of "drink more cocktails and less alcohol," offering options like 1:1 replacements and low-proof mixes. The Free Spirits Company utilizes a proprietary process called Distillate Reconstruction to create its products. This method distills the essences of traditional spirits' raw materials and infuses them with B-vitamins and amino acids, enhancing mood and energy. Their product lineup includes zero-proof spirits that mimic bourbon, gin, tequila, amaro, and vermouth, as well as ready-to-drink cocktails like canned margaritas and Kentucky mules. The company has established a robust direct-to-consumer business and is expanding nationally, with products available at major retailers and independent shops across the country.