What does The Flash do?

Flash is an AI-powered e-commerce shopping assistant founded in 2022 by Ranjith Boyanapalli, based in Bangalore, India. The platform enhances online shopping by tracking purchases, managing orders, and categorizing spending. Users can earn rewards such as Flash Points, gift cards, and cash back. Flash simplifies communication with sellers and order processing through custom email accounts and a smart inbox. The core offering is a free app that tracks online purchases across various platforms, categorizes spending, and shows new orders. It also includes AI tools for research, price comparisons, and product reviews. For a subscription fee, Flash Plus offers additional features like a dedicated shopping email and advanced tracking. Flash operates on a free model for users, generating revenue through brand partnerships and affiliate commissions. The company has expanded to over 100 countries and aims for further growth, including a global app version in mid-2025.