What does Super73 do?

SUPER73, Inc. is an American lifestyle adventure brand based in Irvine, California, founded in 2016. The company specializes in electric bikes that combine motorcycle heritage with modern electric mobility. It began as a successful Kickstarter campaign, quickly gaining recognition and building a community of riders known as "The Super Squad." SUPER73 emphasizes style, speed, and customization, drawing inspiration from 1960s-1970s motorcycle aesthetics. The primary offerings include premium moto-styled electric bicycles, featuring high-quality components and powerful motors. Notable models include the SUPER73-S1 and the more affordable Z1. The brand encourages personalization, allowing riders to customize their bikes and express their creativity. SUPER73 has expanded its reach globally since 2018, attracting a diverse customer base that includes celebrities and everyday riders. The company promotes community engagement through group rides and initiatives focused on rider safety. With a strong commitment to innovation and lifestyle, SUPER73 continues to shape the electric bike market.