What does Soda Communications do?

Soda Communications is a boutique PR consultancy based in Melbourne and Sydney, Australia. Founded in 2012 by Chriss Mannix, the firm combines big-agency expertise with flexibility, serving a diverse range of clients from multinational corporations to startups. With a team of approximately 25 employees, Soda Communications generates annual revenue of $2 million. The agency operates as an "editorial-first PR agency," focusing on creating newsworthy platforms for its clients. Its services include product placement, corporate crisis management, and comprehensive PR strategy. Soda Communications emphasizes creativity, individuality, and accountability, ensuring that it treats clients of all sizes with respect and prioritizes commercial results. Notable clients include BIG4 Holiday Parks, one of Australia's largest leisure companies.