About
Smash + Tess is a women-owned Canadian lifestyle fashion brand based in Richmond, British Columbia. Founded in 2016 by Ashley Freeborn and her mother, the company specializes in comfortable, size-inclusive loungewear and rompers. With a focus on body positivity and ethical fashion, Smash + Tess has experienced significant growth, achieving over $16.5 million in sales by 2020 and reporting annual revenue of $5 million in 2025. The brand is known for its signature Sunday Romper, which has become a bestseller and is designed for versatility, suitable for sleep, casual outings, or layering. Smash + Tess emphasizes quality and sustainability, avoiding fast fashion by prioritizing customer feedback and community engagement. Their product offerings include rompers, loungewear, pajamas, and activewear, all crafted to flatter various body types. The brand fosters a sense of community through social media and influencer collaborations, celebrating diverse women and promoting inclusivity.