What does Seraphine do?

Seraphine is a London-based maternity fashion brand founded in 2002 by designer Cecile Reinaud. The company specializes in stylish and comfortable clothing for pregnant and postpartum women, offering over 200 in-house designed styles. Their product range includes everyday essentials, professional attire, outerwear, evening gowns, bridal wear, and nursing products, all designed with a focus on comfort and adaptability. The brand gained significant recognition when Kate Middleton wore Seraphine in an official family portrait. It has also been favored by various celebrities. Seraphine operates both physical stores and an e-commerce platform, with a flagship location on Kensington High Street and additional stores in Paris and New York. Following its acquisition by Next plc in 2025, Seraphine is set to relaunch with an emphasis on fashionable maternity wear, leveraging Next's resources for its operations.