Rootly is an AI-native on-call and incident management platform founded in 2020 and based in San Francisco, California. The platform is designed to assist Site Reliability Engineers (SREs) by automating manual administrative tasks, which helps in resolving incidents more quickly and improving system resilience. Rootly offers a Slack-native and Microsoft Teams-integrated solution that manages the entire incident lifecycle, from initial alerts to retrospectives. Key features include intuitive on-call schedules, automated incident channel creation, AI-powered root cause analysis, and integrations with various communication tools. The platform also supports proactive incident handling and operational excellence, with specific adaptations for markets like China. Rootly AI Labs, launched in April 2025, focuses on developing prototypes and open-source tools for reliability engineering. Rootly is trusted by numerous leading companies, including NVIDIA, Squarespace, Canva, and LinkedIn, among others.