RIVET is a non-profit organization dedicated to empowering young consumers, especially Gen Z, to drive social change. It acts as a micro-funding engine that channels resources to support youth-led social innovation. By aligning brand and consumer power, RIVET provides startup grants to young changemakers who are addressing social, environmental, and economic challenges. The organization focuses on co-branding partnerships with companies, directing proceeds from these collaborations to fund initiatives led by young innovators. RIVET harnesses the collective economic power of young people to support social change efforts, making it a unique platform for fostering innovation and addressing key global issues.