What does Rider's Advantage do?

Rider's Advantage is a finance and insurance solutions provider focused on the powersports industry. As part of APCO Holdings, LLC and driven by EasyCare, the company partners with powersports dealers and agents to enhance their performance. The company offers a wide range of F&I solutions, including comprehensive protection plans, specialized reinsurance programs, and hands-on training and support services. Their technology platforms are designed to assist dealers and agents throughout the customer journey. For consumers, Rider's Advantage provides protection plans that include emergency roadside assistance, trip interruption coverage, and flexible repair options. Headquartered in Claremore, Oklahoma, Rider's Advantage is committed to delivering premier finance and insurance solutions to both dealers and riders. Rob Hefner serves as the President of the company.