Recast is a Brooklyn-based SaaS company founded by Michael Kaminsky and Tom Vladeck. It specializes in incrementality measurement and forecasting through its proprietary Bayesian Marketing Mix Modeling (MMM) platform. The company offers a cloud-native, self-service web platform designed for marketing, data science, and finance teams, enabling interactive planning, pacing, and tracking. The Recast platform features a forecasting-first approach with over 40,000 parameters per model, significantly surpassing typical open-source alternatives. It includes automated weekly model refreshes, cumulative forecast accuracy validation, and full transparency into its assumptions. Recast supports over $4 billion in annual marketing spend for various sectors, including Fortune 500 companies, CPG, fintech, and pharmaceutical brands. Its tools provide accurate revenue projections, scenario analyses, and real-time performance monitoring, making it a robust solution for businesses seeking to optimize their marketing strategies.