Rapala VMC Corporation is a leading fishing tackle company based in Finland, founded in 1936 by Lauri Rapala. The company is renowned for its innovative fishing lures, treble hooks, and fishing-related knives and tools. With a global distribution network and around 1,800 employees, Rapala VMC has established itself as a key player in the fishing industry. The company began with the invention of the Original Floater lure, which mimics wounded prey fish. Over the years, it has expanded its product offerings to include a wide range of fishing tackle, such as the popular Shad Rap and CountDown Elite lures, as well as fishing lines under the Sufix brand. Rapala VMC also produces rods and reels through partnerships with brands like 13 Fishing and Okuma. The company emphasizes research and development, leveraging its extensive manufacturing expertise to serve anglers worldwide.