What does Purple Wave Auction do?

Purple Wave Auction is the largest no-reserve Internet auction firm in the United States, focusing on the liquidation of used equipment and vehicles through online public auctions. Founded in 2000 in Manhattan, Kansas, by Aaron and Suzy McKee, the company transitioned to a fully online auction model in 2008. It serves various industries, including construction, agriculture, government, and fleet, and has grown to approximately 250 employees. The platform offers a comprehensive auction experience, handling everything from marketing to payment collection. Sellers benefit from full-service support, including on-site cataloging and title transfer, while buyers enjoy transparent bidding and detailed inspections. Auctions occur weekly, with items closing sequentially, and all sales are conducted with no reserves. Purple Wave also provides public-sector contracts and supports over 485,000 registered bidders, ensuring a wide range of buying opportunities across multiple industries.