What does prettywellbeauty do?

Pretty Well Beauty is a clean beauty and wellness retailer founded in 2018 by Jazmin Alvarez in New York City. Initially starting as an Instagram account, the company evolved into an e-commerce site in 2019 and later opened a physical retail location. Pretty Well Beauty is dedicated to offering high-quality, clean, natural, and sustainably-sourced products from around the world. The company curates over 50 brands that meet strict standards for non-toxic and natural ingredients, focusing on skincare, wellness, and lifestyle products. Featured brands include Josh Rosebrook, Innersense Organic Beauty, and Golde, among others. Pretty Well Beauty operates a retail storefront at 185 Greenwich Street in the Financial District, open seven days a week. The company aims to create a holistic lifestyle experience centered on social activism and inclusivity.