Prene Bags is an Australian handbag and accessories brand founded in 2015 by Tammy Green in Melbourne. Starting as a small project, it has grown into a leading name in the industry, selling a bag every minute globally. The brand is known for its lightweight, machine-washable, and vegan-friendly neoprene designs, which are inspired by Australian summers and beach culture. Prene emphasizes practicality and style, offering durable and waterproof bags that cater to active lifestyles. The product range includes versatile neoprene tote bags, backpacks, crossbody bags, and accessories, featuring practical elements like detachable straps and spacious interiors. Prene's best-selling Brighton Tote has received numerous positive reviews for its strength and versatility. The brand is stocked in over 400 retailers worldwide, including major names like The Iconic and David Jones. Prene also engages in collaborations and promotions, enhancing its visibility and appeal among fashion-conscious customers, including influencers and athletes.