Popbar is a gelato franchise founded in 2010 by Reuben BenJehuda and Daniel Yaghoubi. The company specializes in handcrafted, all-natural gelato on a stick, inspired by Italian traditions. The first shop opened in 2013 in New York City's West Village, and Popbar has since expanded to 23 locations, including international spots in Canada, Portugal, Panama, Singapore, Russia, and Pakistan. Popbar offers a variety of customizable frozen treats made with fresh ingredients. Their core products include popGelato, creamy gelato bars in flavors like chocolate and passion fruit, and popSorbetto, dairy-free sorbetto bars. Customers can personalize their treats with premium dippings and toppings. The franchise model allows for retail shops, delivery, wholesale, and catering services, focusing on customer loyalty and memorable experiences. Popbar emphasizes health-conscious indulgence and visual appeal in its offerings.