What does Playfly Sports do?

Playfly Sports is a prominent sports media, marketing, and technology company based in Berwyn, Pennsylvania. Founded in September 2020 by Mike Schreiber, the company employs around 1,000 people across 43 U.S. states and is expanding into Europe. Playfly focuses on a data-driven approach to engage and monetize sports fandom, offering "Fandom as a Service" to teams, leagues, brands, networks, and academic institutions. The company provides a range of integrated solutions, including multimedia rights management for collegiate and high school sports, sponsorship sales, ticketing, and content production through its Playfly Creates division. It also operates Playfly College Esports, North America's largest collegiate esports league. Playfly's partnerships span various sectors, representing ad inventory for all U.S. MLB, NBA, NHL, and WNBA teams, and collaborating with notable brands like BMW, Coca-Cola, and Dunkin'. The company emphasizes innovation in fan engagement and diversity initiatives.