What does Playbooked do?

PlayBooked is a technology platform that connects collegiate athletes with brands, fans, and entrepreneurial opportunities through Name, Image, and Likeness (NIL) monetization. Founded in 2020 and based in Grand Rapids, Michigan, the company serves as a marketplace for college athletes to earn income from their influence and personal brand while assisting brands in executing micro-influencer marketing campaigns. The platform enables athletes to monetize their social presence through sponsored content, paid fan messaging, and participation in brand campaigns. It also facilitates connections between brands and athlete influencers, allowing for the discovery and negotiation of sponsored collaborations. Additionally, PlayBooked offers tools for athletes to engage directly with fans, enhancing relationships and creating revenue opportunities. With a user-friendly app and web interface, PlayBooked simplifies the process of monetization for athletes and provides brands with access to authentic athlete creators.