What does Peequal do?

PEEQUAL is the UK's first standalone women's urinal, designed to provide a sustainable solution for long toilet queues at large events. Founded in 2020 by Amber Probyn and Hazel McShane, the company aims to promote pee-equality for women, AFAB people, and the trans community. PEEQUAL's eco-friendly urinals are made from recycled materials and feature a hygienic design for quick and safe use. The company offers rental and deployment services for its urinals, significantly reducing wait times for women at events. Since its launch in 2022, PEEQUAL's units have been used over 1.25 million times. The company has expanded its reach to over 30 major UK events in 2025, including Glastonbury and the London Marathon, with plans for international growth. PEEQUAL is committed to sustainability and innovation, aiming to enhance inclusivity at public gatherings.