What does Pearler do?

Pearler is an Australian online investment platform designed to help everyday people, especially younger Australians, build long-term wealth through accessible and automated investing tools. Founded by CEO Nick Nicolaides, Pearler focuses on educating users and providing a supportive community to navigate financial challenges, such as homeownership and avoiding speculative trading. The platform offers a range of services, including the ability to buy and sell listed securities and managed funds on the ASX and major US exchanges. Users can engage in automated investing strategies, micro-investing with as little as $5, and utilize tools for superannuation and first home savings. Pearler emphasizes HIN-based ownership for ASX shares and ETFs, allowing users to hold assets directly. With tens of thousands of active users, Pearler aims to empower individuals to invest consistently and effectively, fostering a community centered on shared investing philosophies.