What does Peach & Lily do?

Peach & Lily is a prominent Korean beauty brand and e-commerce platform founded by Alicia Yoon in 2012. The company operates as both a K-beauty retail platform, distributing third-party brands, and an in-house skincare brand launched in 2018. Within five years of its product line launch, Peach & Lily achieved approximately $100 million in annual net sales, establishing itself as a leading prestige skincare brand in the U.S. The brand focuses on clean, conscious skincare that combines effective actives with soothing botanicals, catering especially to those with sensitive skin. Peach & Lily is known for popularizing the "Glass Skin" trend and offers a range of products, including skincare, body care, and beauty tools. The company emphasizes sustainable growth and profitability, prioritizing product development and scientific innovation. Its products are available through various channels, including Ulta Beauty, Sephora, Target, and Amazon, among others.