ONNIT is a health and performance company based in Austin, Texas, founded in 2011 by Aubrey Marcus. The company focuses on "total human optimization" through science-driven supplements that enhance mental sharpness, physical performance, and overall wellness. ONNIT's philosophy emphasizes treating the body as a whole, promoting cognitive function, physical strength, and peak performance across various aspects of life. The company offers a range of products, including nootropic supplements, endurance aids, and total wellness stacks. Key offerings include the Alpha BRAIN® family, which supports cognitive functions like memory and focus, and the Total Human® daily pack for comprehensive wellness. Other products target gut health, relaxation, and endurance, all rigorously tested for potency and made with science-backed ingredients. ONNIT also provides services like rewards programs, subscription discounts, and informative content through its blog, catering to a diverse audience from professionals to athletes.