What does ONE/SIZE do?

ONE/SIZE is a color cosmetics brand founded in 2020 by celebrity makeup artist Patrick Starrr. The brand focuses on radical inclusivity and self-expression, offering high-performance, multi-use products suitable for all ages, genders, skin tones, textures, and body types. ONE/SIZE aims to redefine beauty standards by celebrating diverse identities and promoting a movement of kindness and individuality. The brand's product lineup includes intensely pigmented cosmetics designed for both minimalist and maximalist users. Key offerings feature setting sprays, foundations, and cheek products, with the Ultimate Blurring Setting Powder and On 'Til Dawn setting sprays being particularly popular. ONE/SIZE has gained significant traction in the beauty industry, with projections estimating full-year revenue of $170–$200 million by 2025 and a strong presence in retail, primarily through Sephora. The slogan "Makeup is a ONE/SIZE fits all" reflects the brand's commitment to creating products that cater to a wide range of users, fostering a community that inspires creativity and authenticity.