NUDEA is a UK-based lingerie and sleepwear brand founded in 2018 and launched in 2019 by CEO Priya Downes. The company is B-Corp certified and focuses on creating comfortable, fit-centric underwear and sleepwear made from sustainable materials like organic cotton, Tencel, and recycled lace. Headquartered in Buckinghamshire, NUDEA operates primarily online, targeting modern women who seek functional and non-hyper-sexualized lingerie that emphasizes fit, comfort, and a feminine aesthetic. NUDEA offers a range of products, including bras, briefs, underwear, and sleepwear, with an expanding size range and contemporary color palettes. Key collections feature the Sheer Deco Collection, Tencel Collection, and 100% GOTS-certified organic cotton sleepwear. The brand is committed to sustainability, using natural and recycled fabrics, and ensuring fair wages and safe conditions in its manufacturing processes across various countries. NUDEA aims for full circularity by 2030 and has ambitious growth plans in Europe and the US, positioning itself as a go-to for stylish and sustainable underwear.