NUDE PROJECT is a Spanish streetwear clothing brand founded in 2018 by Alejandro Benlloch and Bruno Casanovas. The brand started in a university dorm room in Barcelona and has grown rapidly, generating nearly $30 million in revenue by 2023. It aims to inspire a new generation, particularly those with youthful energy, to pursue their passions and serves as a creative hub for artists. The brand offers a range of men's and women's streetwear characterized by loose silhouettes, wide-leg denim, and relaxed tailoring. Its designs reflect a low-key attitude and are intended to embody the lifestyle the founders envision. NUDE PROJECT operates multiple stores and pop-ups across Europe, including locations in Barcelona, Madrid, and Berlin, and hosts various experiential events that blend fashion, art, and music. The brand emphasizes community and creativity, focusing on building connections rather than relying on high-profile endorsements.