What does Nielsen Norman Group do?

Nielsen Norman Group (NN/g) is a UX consultancy founded in 1998 by Dr. Jakob Nielsen and Dr. Don Norman. The company specializes in evidence-based user experience research, training, and consulting to enhance technology interfaces for everyday users. With over 25 years of experience, NN/g has established itself as a trusted leader in the UX field, focusing on research-driven insights to help organizations improve designs and workflows. NN/g offers a range of services, including usability testing, user research, and design guideline development for e-commerce, intranets, and websites. They provide practitioner-focused training and UX Certification programs, with many professionals participating in their courses. The company also shares free resources, such as articles, videos, and a weekly newsletter summarizing usability research. Notable products include research reports, the annual Intranet Design Awards, and established guidelines like Jakob Nielsen's 10 Usability Heuristics.