What does Natural Products Canada do?

Natural Products Canada (NPC) is a national non-profit organization established in 2016 and based in Charlottetown, Prince Edward Island. The organization focuses on accelerating the research, development, and commercialization of natural and bio-based products, aiming to position Canada as a leader in the global bioeconomy. Led by CEO Shelley R. King and Board Chair Robert Orr, NPC supports over 4,000 innovators, industry leaders, and stakeholders through a network of partnerships with organizations like BioAlberta and the University of Guelph. NPC acts as a strategic angel investor and advisor for early-stage Canadian founders, targeting innovations in sectors such as food and nutrition, agriculture, personal care, and biomaterials. The organization offers resources including strategic advice, curated connections to investors, non-dilutive funding, and promotional opportunities through events and reports. NPC emphasizes de-risking high-potential innovations to attract capital, having supported over 1,000 products and a diverse community of startups and researchers across Canada.