What does National Cotton Council of America do?

COTTON USA™ is a promotional brand focused on marketing high-quality U.S. cotton around the world. It emphasizes innovation, sustainability, and rigorous industry standards, positioning U.S. cotton as a premium product. The organization is part of broader U.S. cotton promotion efforts and collaborates with various industry stakeholders, including Cotton Incorporated and the National Cotton Council. Headquartered in Washington, D.C., COTTON USA™ employs around 41 people and generates approximately $17.7 million in revenue. The core offering is high-quality U.S. cotton, which is promoted for its reliability and sustainability. COTTON USA™ also provides support through its COTTON USA SOLUTIONS® program, which includes mill consultations, customized training, and performance benchmarking. This initiative aims to enhance mill productivity and profitability while promoting sustainability through the U.S. Cotton Trust Protocol®, which focuses on traceability and environmental impact metrics. COTTON USA™ targets businesses and mills in the global cotton industry, helping them improve their operations and sustainability compliance.