What does Marketing Works do?

Marketing Works is a B2B marketing agency located in Worthington, Ohio. The agency focuses on aligning marketing and sales efforts to drive success for clients, particularly in higher education and B2B sectors. Founded by Brenda and later led by Bill Kiefaber, Marketing Works emphasizes a business-minded approach guided by core values such as integrity and collaboration. The agency offers a range of services, including marketing communications, public relations, and strategic solutions. They create tailored strategies that resonate with each brand's unique story and goals. Their MW-360° IDEA Process involves identifying opportunities, defining strategies, engaging audiences, and continuously assessing outcomes to ensure effectiveness. Marketing Works positions itself as a full-service extension of its clients' teams, aiming to enhance revenue alignment and streamline operations.