What does Marketing Skills Trust do?

The Marketing Skills Trust is a charitable organization focused on enhancing marketing skills through grant distribution. Formed from the merger of the DMA's DM Foundation and the IDM Trust, it has been active since January 7, 1991, and is based in St. Albans, England. The Trust operates as a private company limited by guarantee and is dedicated to supporting individuals, particularly young people, who face barriers to entering the marketing industry. The Trust provides grants to training organizations to facilitate various educational initiatives, including apprenticeships, mentoring programs, short and long courses, and higher education support. It aims to create opportunities for practical experience and skills development, ensuring that aspiring marketing professionals have access to the resources they need to succeed. Governed by a Board of Trustees, the organization assesses funding applications and plans fundraising activities to sustain its mission.