Madlug™ is a Northern Ireland-based social enterprise and bag brand founded in April 2015 by Dave Linton. The company aims to restore dignity to children in the care system by providing stylish luggage instead of black plastic bin bags for transporting their belongings. As a Community Interest Company (CIC) with B Corp Certification, Madlug emphasizes social and environmental responsibility. The brand operates on a "Buy One, Give One" model, donating a new pack-away travel bag to a child in care for every bag sold. Madlug has already provided bags to over 52,000 children, with a goal of reaching 100,000 by 2024. Their product range includes backpacks, gym bags, messenger bags, laptop cases, and travel luggage, all designed to be functional and durable. Madlug also offers corporate social impact programs, allowing businesses to purchase bags in bulk while contributing to their social initiatives.