What does Logical Design Solutions do?

Logical Design Solutions (LDS) is a digital strategy and design consultancy based in Morristown, New Jersey. Founded in 1990, the company specializes in enterprise organizational transformation, helping market leaders implement their business and people strategies through technological innovation. With approximately 44 employees, LDS generated $18 million in annual revenue as of 2025. Mimi Brooks is the CEO and founder, with Bruce Lovenberg serving as CFO. LDS focuses on operationalizing digital transformation for large organizations, ensuring that business performance improves while employees feel valued and empowered. The company offers services in organizational transformation, digital strategy, and executive coaching. Their solutions include digital organizational strategies that manifest as apps, portals, and service delivery platforms, enhancing how organizations work and connect. LDS employs a holistic approach that combines strategic vision with transformation expertise, developing tailored roadmaps for successful implementation.