What does LIV Golf do?

LIV Golf is a professional men's golf tour established in 2021, funded by Saudi Arabia's Public Investment Fund (PIF). It aims to provide an alternative to traditional tours like the PGA Tour, featuring a unique 54-hole format that will transition to 72 holes starting in 2026. The league emphasizes entertainment with no cuts, shotgun starts, and a mix of individual and team competitions, creating a dynamic experience for spectators. Under the leadership of CEO and commissioner Greg Norman, LIV Golf has attracted top players with lucrative contracts, significantly impacting the golf landscape. The league operates 13 global team franchises, each with distinct identities, and has expanded its reach across North America, Europe, Asia, and the Middle East. With substantial financial backing from PIF, LIV Golf focuses on commercial growth and aims to enhance its sponsorship and broadcasting opportunities.