What does Littledata do?

Littledata is a data integration and analytics platform focused on server-side conversion tracking for Shopify stores. It provides a unified data layer that connects e-commerce platforms with advanced analytics and marketing tools, ensuring accurate tracking and attribution throughout the customer journey. The company specializes in server-side tracking and data integration, addressing privacy-related challenges in e-commerce. Key services include conversion tracking that sends verified data to Google Analytics and Meta, marketing attribution that connects customer touchpoints, and subscription tracking for Shopify stores. Littledata also offers multi-channel integration with various marketing tools and supports advanced Shopify setups with minimal technical effort. Littledata has successfully helped brands achieve significant results, such as reducing Google Ads cost-per-acquisition and increasing abandoned-checkout revenue. The platform is utilized by 65 brands as of 2025.