What does Little Unicorn do?

Little Unicorn is a premium children's products company based in Logan, Utah, founded in 2015 by Matthew Huff. The company focuses on designing and manufacturing high-quality soft goods for infants and toddlers, combining functionality with modern, stylish design. Little Unicorn aims to bring innovation to the baby goods industry, moving away from traditional patterns and colors. The product range includes outdoor blankets, hooded towels, muslin bibs, swaddles, diaper bags, crib sheets, and various feeding and bath essentials. Little Unicorn emphasizes the use of high-quality natural fabrics and rigorous product testing to ensure durability. Their products are available through their website, around 1,400 boutique retailers in North America, and major retail chains like Target, Amazon, and Nordstrom, reaching customers in over 20 countries. With a dedicated team of 34 employees, Little Unicorn generates $5.9 million in annual revenue and maintains a strong social media presence.