Linkby is a performance-based adtech platform founded in 2020 that connects e-commerce brands with premium publishers for editorial coverage. Operating on a cost-per-click (CPC) or cost-per-mille (CPM) basis, Linkby allows brands to launch campaigns quickly, typically within 48–72 hours, without any upfront costs. The platform emphasizes results by charging only for engagement, making it a valuable tool for product launches, sales activations, and brand awareness. Brands can submit campaign briefs detailing their objectives and preferred publishers, while publishers create aligned editorial content. Linkby provides a global reach, enabling brands to access a network of trusted media partners through a single platform. The real-time dashboard allows for tracking performance metrics such as hype, consideration, and conversions. Linkby is trusted by over 3,800 global brands, including notable names like Canadian Down & Feather Company, Avaline, and Beyond Meat.