What does Learfield do?

Learfield is a prominent media, data, and technology services company focused on college sports marketing and multimedia rights management. Established in 1972, it has grown to serve over 200 collegiate properties, including universities, NCAA championships, and conferences across the United States. The company offers a range of services, including branding, ticketing solutions, and digital content platforms. Headquartered in Plano, Texas, Learfield employs over 2,200 people and has a rich history of partnerships, starting with the University of Missouri in 1975. Its services encompass multimedia rights management, marketing initiatives, ticketing through IMG Learfield Ticket Solutions, and digital content creation via Learfield Studios. The company also provides licensing, merchandising, and venue services, along with data analytics and technology platforms. Learfield is dedicated to building connections between fans, brands, and the experiences they cherish, fostering a culture of loyalty and community engagement.