What does Laureus Sport for Good do?

Laureus Sport for Good Foundation Switzerland is a non-profit organization established in 2006, dedicated to empowering children and youth through sport. Operating since 2007, the foundation supports 15,000 to 23,000 young people annually with social sport programs that promote health, well-being, gender equality, and inclusion. Their mission is to help young individuals build confidence and overcome challenges, aligning with the UN Sustainable Development Goals. The foundation finances and implements various sport-based initiatives across Switzerland, focusing on health, gender equality, and inclusion. Key programs include Sportegration, which integrates refugees and locals through sport, and Empowerment Sport, aimed at financially disadvantaged children. Events like Sport For Good Day and Run For Good raise funds to support these initiatives. Laureus collaborates with partners such as IWC Schaffhausen and Mercedes-Benz AG, and is supported by over 30 Swiss athletes serving as ambassadors to promote their mission.