What does Lashify do?

Lashify is a luxury beauty company founded in 2016 by Sahara Lotti. It transformed the eyelash extension industry with the launch of the world's first DIY lash extension system in 2017. The company aims to make beauty more accessible and empowering through its innovative Underlash Technology™, which allows for a more natural lash appearance by applying lashes to the underside of the natural lashline. Lashify designs and manufactures a range of proprietary products, including Gossamer lashes, a Fuse Control Wand for precise application, and specialized adhesives. All products are cruelty-free and include unique terminology related to their lash system. With over 750 patents and trademarks, Lashify has made significant investments in protecting its intellectual property. As of 2023, the company achieved $80 million in annual sales and is popular among professional makeup artists in various industries. In 2024, Lashify opened its first physical retail location in Los Angeles.