L.I.G. Sports Group
About
L.I.G. Sports Group is a full-service sports management and asset management agency based in Pittsburgh, founded by Justin King. The company specializes in empowering athletes through comprehensive career development, branding, and business strategy services. L.I.G. Sports Group treats each athlete as a high-value asset, focusing on optimizing their performance, personal brand, and long-term career trajectory. The agency operates around three main service pillars: career/player development, NIL branding and consulting, and proactive specialty sourcing. They help athletes capitalize on their sports careers, leverage their personal brand, and provide talent acquisition services for businesses. Additionally, L.I.G. Sports Group offers career readiness and academic support, including guidance on academic achievement, financial literacy, legal support, and personalized coaching to help athletes balance their athletic and academic demands. The company has collaborated with notable clients such as the Pittsburgh Pirates, Penn State University, Koppers, and the Pittsburgh Penguins.