Our mission is to help you feel better, think better, and breathe better. The Shift is a revolutionary breathing tool created by a husband and wife team that makes it easy to slow your exhale. A slower exhale has helped 175,000 satisfied customers break the stress cycle, reduce anxiety anywhere (in traffic, on planes, before meetings, as parents), quit nicotine, improve focus, and simply feel better. We take 23,000 breaths a day. We also process 50,000 thoughts a day, most of which are repeats from yesterday, most of which induce stress. Stress causes shallow breathing, which causes more stress. When you use the Shift to slow your exhale, you break the stress cycle. To make the Shift even more effective, and help you not only breath better, but also think and feel better, founders Todd & Vanessa have created the Komuso Method. TKM combines breathwork, neuroplasticity, reticular activation, and emotional granularity into a simple formula, so you can make a habit of overcoming stress and anxiety, and a routine of feeling calm and present.