About
Joya de Nicaragua is the oldest premium cigar manufacturer in Nicaragua, established in 1968 in Estelí by Cuban expatriates Juan Francisco Bermejo and Simón Camacho. The company has a rich history, having pioneered the nation's first premium handmade cigars and becoming the official White House cigar during the 1970s. Under the leadership of Dr. Alejandro Martínez Cuenca and his son Juan Martínez, Joya de Nicaragua has continued to thrive, exporting to over 60 markets worldwide. The company produces a diverse range of premium, handmade cigars using Nicaraguan tobacco from regions known for their rich flavors and craftsmanship. Notable lines include the Clásico, Antaño, Obras Maestras, and the modern JOYA series, which features Joya Red and Joya Black. Joya de Nicaragua emphasizes quality and innovation, celebrating over 55 years as a symbol of Nicaraguan resilience in the global cigar market.