Imbiba is a growth capital and private equity firm based in London, specializing in the UK leisure, hospitality, education, and healthcare sectors. Founded in 1997, the firm has over 25 years of experience in investment and operations. Imbiba adopts an "entrepreneurs backing entrepreneurs" philosophy, providing not only capital but also strategic and operational guidance to its portfolio companies. The firm is recognized for its focus on location-based brands, particularly in food and beverage, experiential leisure, bars, and restaurants. Imbiba offers growth capital of up to £15 million per deal and engages actively in the operations of its investments. Its services include property planning, leadership recruitment, strategic finance, marketing support, and operational optimization. The firm has a proven "buy, build, and exit" strategy, typically targeting exits within a five-year horizon. Imbiba is also a certified B-Corp, reflecting its commitment to social and environmental standards, and manages approximately €140 million in assets.