What does IfWeRanTheWorld do?

IfWeRanTheWorld (IWRTW) is a marketing enterprise software platform and social initiative founded by Cindy Gallop, an influential advertising executive. Launched in beta at TED 2010, IWRTW operates on the principle that shared values and actions lead to shared profits, both financial and social. The platform aims to convert good intentions into real-world impact through microactions—small, actionable steps that individuals, nonprofits, and businesses can take. IWRTW provides a web-based platform where users can create and collaborate on action platforms centered around microactions. It features tools for individuals to achieve personal goals, nonprofits to identify and implement needed actions, and businesses to design co-action campaigns that align with their brand values. The platform has been recognized in academic settings, including as a Harvard Business School case study, and is positioned as a tool for social good and marketing innovation.