What does IF Management do?

IF Management, Inc. is a boutique broadcasting and marketing representation firm founded in 1996 by Steve Herz. The company focuses on providing high-end client service while operating with the agility of a small agency and the capabilities of a larger one. With decades of experience and strong industry relationships, IF Management aims to facilitate the dreams of its clients. The firm offers a range of services, including broadcasting representation for on-air talent, strategic marketing and brand development, personal branding, brand monetization, and strategic consulting. IF Management represents a diverse clientele, including television and radio talent, sports executives, athletes, and emerging personalities. The company has offices in New York, Los Angeles, and Beverly Hills, emphasizing personal growth, innovation, and client success in its operations.