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apparel & fashion

Hope

Grupo HOPE is a Brazilian intimate apparel and fashion company founded in 1966. It is a leader in the underwear segment in Brazil and operates as a vertically integrated manufacturer with its own production facilities. The company employs over 8,000 people and has more than 3,000 points of sale across Brazil, including over 300 exclusive stores. Grupo HOPE features three distinct brands: HOPE, which offers lingerie, accessories, and pajamas; Bonjour Lingerie, aimed at enhancing women's self-esteem; and HOPE Resort, specializing in beachwear and activewear. The company produces over 10 million pieces annually, focusing on quality and innovation. It exports to over 18 countries and has retail locations in Paraguay and Angola, as well as a presence in international department stores. Under the leadership of CEO José Luis Fernandes and his team, Grupo HOPE is expanding its store network and enhancing its digital marketing efforts.

2k+ EmployeesSince 1966Sao Paulo, State of Sao Paulo, Brazil

About Hope:

Grupo HOPE is a Brazilian intimate apparel and fashion company founded in 1966. It is a leader in the underwear segment in Brazil and operates as a vertically integrated manufacturer with its own production facilities. The company employs over 8,000 people and has more than 3,000 points of sale across Brazil, including over 300 exclusive stores. Grupo HOPE features three distinct brands: HOPE, which offers lingerie, accessories, and pajamas; Bonjour Lingerie, aimed at enhancing women's self-esteem; and HOPE Resort, specializing in beachwear and activewear. The company produces over 10 million pieces annually, focusing on quality and innovation. It exports to over 18 countries and has retail locations in Paraguay and Angola, as well as a presence in international department stores. Under the leadership of CEO José Luis Fernandes and his team, Grupo HOPE is expanding its store network and enhancing its digital marketing efforts.

Technology Stack:

AMPAdOptAmazon CloudFrontAnimate.cssApacheApache HTTP ServerAzure Active Directory B2CBootstrapBootstrap FrameworkCAPTCHACRM+Cisco TelePresence Management Suite (TMS)Conditional Fields for Contact Form 7Contact Form 7DAXElementorElementor Header & Footer BuilderExcel4AppsFacebookFacebook Conversion TrackingFacebook Custom AudiencesFacebook Login (Connect)Facebook MetaFacebook PixelFacebook WidgetFacebook for BusinessFont AwesomeGoogle AdWords ConversionGoogle AdsGoogle Ads ConversionGoogle AnalyticsGoogle Font APIGoogle Search ConsoleGoogle Tag ManagerGrafanaInstagramLinkedIn AdsLinx CommerceMeta AdsMeta Ads Manager

Podcast appearances (40)

The Secret to the "Living Diet," Cutting Down "Visceral" Fat, and Why Fermented Food is So Healthy, with Dr. Sean O'Mara | Ep. 1408
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Episode 7 with Joey Wagner: Building a Brand on Trust and Hard Work
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*Bonus* Faith the size of a small Mustard Seed
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Evening Encouragement for Peace After a Long Day
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Alex Kremer 09-20-2026 | The Gospel According to Isaiah 53; Isaiah 52:13-53:12
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