Grupo HOPE is a Brazilian intimate apparel and fashion company founded in 1966. It is a leader in the underwear segment in Brazil and operates as a vertically integrated manufacturer with its own production facilities. The company employs over 8,000 people and has more than 3,000 points of sale across Brazil, including over 300 exclusive stores. Grupo HOPE features three distinct brands: HOPE, which offers lingerie, accessories, and pajamas; Bonjour Lingerie, aimed at enhancing women's self-esteem; and HOPE Resort, specializing in beachwear and activewear. The company produces over 10 million pieces annually, focusing on quality and innovation. It exports to over 18 countries and has retail locations in Paraguay and Angola, as well as a presence in international department stores. Under the leadership of CEO José Luis Fernandes and his team, Grupo HOPE is expanding its store network and enhancing its digital marketing efforts.
