HERide is a rideshare company founded by Jillian Anderson and DeVynne Starks in 2020, focusing on safety, equity, and inclusivity for women and non-binary individuals. The company launched its first live ride in March 2022 and has become the first female-friendly rideshare service to operate at a major airport. HERide currently operates in Atlanta and Athens, Georgia, and has grown to over 300 drivers and 20,000 users. The platform offers women-only driver options, advanced biometric security features, and transparent fare pricing with a fixed rate card system. HERide emphasizes comprehensive vetting for both drivers and riders to ensure safety and quality service. Drivers earn 80% of each fare, which is higher than industry standards, and receive incentives for providing excellent service. HERide aims to create a safer rideshare experience, particularly for women, non-binary individuals, and the LGBTQ+ community.