What does HelpLink do?

HelpLink is a nonprofit organization based in Traverse City, Michigan, founded in 2017. It operates a tech-enabled platform that connects businesses, nonprofits, and communities to provide essential support discreetly and efficiently. The organization aims to prevent everyday emergencies from escalating into job loss or financial hardship by delivering direct assistance rather than cash. The platform enhances corporate philanthropy by empowering companies to engage in strategic giving and community impact initiatives. HelpLink offers tools for businesses to support their employees, including assistance with past-due bills, car repairs, and other essential needs. It also facilitates matched employee donations and allows the creation of charitable funds to invest in local communities. By partnering with trusted nonprofits, HelpLink ensures that support reaches those in need while promoting a culture of giving within organizations.